Make sure that your headings and subheadings are clear, vivid and surrounded by plenty of white space. Easy to read means the target market will stay on the page and come back, increasing your market share.
1. Assess Where You’ve Been and Where You Are Now
Instead, focus on the most valuable UVP for each product. This is why so many entrepreneurs and business owners sign up for her list every day. Select a clean, minimalist design for your landing pages. In fact, every product page on the Apple website does mention those things. But, they put it below-the-fold. They find words they know and understand:. Apple knows its customers very well and has developed loyalty in their market share.
And, they know how to speak to them in the language that makes them feel comfortable, not overwhelmed and confused. For instance…. Creating a customer profile for each of your main audience segments is the best way to find out. This helps develop the content marketing strategies specific to your audience. Include factors such as age, gender, profession and other demographic information, plus psychographics — their pain points, fears, desires, etc.
What motivates them to buy? How can you fill that need? You may have more than one profile expanding your marketing mix — e. Second step: Give each profile a name. Find a picture of a person — either from Google Images or a stock image site — that matches the profile. The idea here is to make each profile seem like an actual, living human being. Third step : Speak to these people in your marketing copy, with the language they understand. Yes customer service is a key component in marketing strategies to develop loyalty and retain your market share.
Give them a phone number and a person to speak to. Giving people what they want is how you capture greater market share. Did you know Apple fans often create videos of themselves unwrapping their new Apple products and upload the video to YouTube? Why does that happen? Because Apple has created a customer experience that goes far beyond the actual purchase in a retail store.
They no longer even need to be in charge of a huge part of their content marketing since their target market is doing it for them. Take installation, for example. Yes, Apple spends thousands of hours on testing and designing and refining those designs. The Apple retail store inspires purchases. Even the large front windows that let people outside see everyone inside having a great time are intentional.
What the Experts Say
Note each major step and where it takes place i. What can you improve? Think about ways that you can make each point of contact with your prospect or customer cleaner, clearer and simpler. Make each part of the journey more consistent with the look, feel, visual branding elements and personality of your brand.
Then, think about going even further. What could you do to delight your customer? Think back to the first ads for the iPad, after its buzzy launch in and how simple their content marketing was.
Remember those images of people relaxing in the living room with the strange new gadget? They looked happy and comfortable. They were just enjoying their iPads. Emotional connections are the key to successful marketing strategies. Examples of high arousal emotions are happiness, awe, amusement and anxiety. Moreover, positive content is more likely to go viral than negative content. You must stay in front of your clients consistently if they are going to remember your product when that need arises.
5 Effective Selling Strategies
Building credibility: Not only must clients be aware of your product or service, they also must have a positive disposition toward it. Potential customers must trust that you will deliver what you say you will. Being Consistent: Be consistent in every way and in everything you do. This includes the look of your collateral materials, the message you deliver, the level of customer service, and the quality of the product. This in part is the reason for the success of chains. Maintaining Focus: Focus allows for more effective utilization of the scarce resources of time and money.
Your promotional budget will bring you greater return if you use it to promote a single product to a narrowly defined target market and if you promote that same product to that same target market over a continuous period of time. Before you ever consider developing a brochure, running an ad, implementing a direct mail campaign, joining an organization for networking or even conducting a sales call, begin by mapping a path to success through the development of a consistent, focused marketing strategy. Strategies-by-DESIGN is a Dallas, Texas based firm that helps small and medium sized businesses Map A Path to Success by providing consulting, training and skills based coaching in the area of marketing strategy development.
For more information go to www. Julie Chance is the President of Strategies-by-Design. She has over 18 years of professional experience in training, marketing, management and operations. Visit her web site at www. Once you build your influence, you can use other powerful marketing strategies.
This explains why influencers are finding their way into many social media promotional strategies used by small businesses. To create a successful influencer marketing campaign , Entrepreneur contributor Murray Newlands recommends the following steps:.
With the undeniable potential of social media marketing as a small business marketing strategy, it can be tempting to try and find success on as many social platforms as possible. To become a champion of one social channel, the team at Social Media Marketo recommends a step process:. Image Source.
Develop a marketing strategy | Business Queensland
For more details check out this article on how to get more results from every email you send. When done correctly, blogging is one of the absolute best ways to drive targeted traffic to your website. To rank in SERPs for keywords that can drive high-quality leads, there are a few simple tips that you should follow:. This is a concept that far too many modern-day marketers misunderstand. Marketing research plays a crucial role in the success of your small business marketing strategies. One of the best ways to perform market research is through the use of surveys.
One small business marketing strategy that can have an immediate impact on conversions is the focus of your landing pages.
While most conversion experts are quick to recommend that you should always start your marketing campaign with a dedicated landing page , many fail to mention the importance of focusing on a single goal.